Answering a call
When a customer calls, a small call panel appears in the bottom-right corner of the dashboard, whatever page you are on, showing the caller’s name and Incoming call. If browser notifications are on, you also get an Incoming call notification, so you notice even from another tab. WhatsApp gives you roughly half a minute to pick up.

Calling a customer
The chat header of a WhatsApp conversation has a Call button. It is enabled only when the customer has allowed calls and is not marked do not call. Hover it and the tooltip says why it is disabled (“You can call once the customer allows it. Ask for permission from the message menu.”). Click it, allow the microphone if asked, and the panel shows Connecting… until the customer picks up. Outbound calls need the customer’s permission, and it is always their decision. You can get it in three ways:- Ask to call. In the composer, the phone icon opens the Voice calling menu. Ask to call sends a short message that WhatsApp renders with Allow / Don’t allow buttons. Edit the wording before sending. It only works inside the 24-hour window, and Meta allows one request per 24 hours and two per 7 days per contact. Their answer appears in the thread as Allowed calls for 7 days, Allowed calls, or Declined calls.
- A call from them. With Ask to call back on in the line settings, a customer who calls you is asked to allow a call back. No message needed.
- A Call on WhatsApp button. The same menu’s Add a Call us button posts a message with a button that calls your line. No permission is needed because the customer places the call. Outside the 24-hour window, put the button in a message template: the template editor’s Actions offer Call on WhatsApp.



After the call
Every call becomes a card in the thread, where it happened: Incoming call or Outgoing call with its duration and time, Missed call, Declined call, or Outgoing call, no answer. When transcription is on, the AI’s summary sits right under the card, so you can read through a conversation’s calls the same way you read its messages. The conversation list shows the last call as the preview (“Missed call”, “Outgoing call · 1:35”).

Good habits
- Answer incoming calls, or let voicemail take them. WhatsApp hides the call button on lines that repeatedly ring out.
- Answer from one tab. A second Ciarem tab of your own also rings; the first to answer holds the call.
- Read the summary before calling back. It is the fastest way to pick up where the last call left off.