Today, conversions are sent from WhatsApp lines. Messenger is coming soon.
What Ciarem shares with Meta
Only contacts who came from one of your click-to-WhatsApp ads are sent, and only for 7 days after their latest ad click. For each event, Ciarem shares:- The ad click ID that Meta attached to the chat, which tells Meta which ad the person clicked.
- The event, for example Qualified lead or Purchase.
- Its value, if you set one.
Turn it on
1
Enable the integration
Go to Settings, then Integrations, and click Enable on the Meta Conversions card. Ciarem opens its settings page.
2
Turn on your WhatsApp lines
Under Lines, turn on each line that receives chats from your ads. The first time, Ciarem creates a dataset for the line in Meta. A dataset is where Meta collects the events for your ad account, and you can see it in Meta’s Events Manager with Open in Events Manager.
3
Choose which stages Meta hears about
Under Funnel stages → events, pick an event for each stage that matters (see below). Stages left on Don’t send are never sent.
Use a dataset you already have
If your ad account already sends events to Meta from somewhere else, for example a website pixel, you can send Ciarem’s events to that same dataset. Click Use a different dataset on the line and paste the Dataset ID, which you find in Events Manager under Data sources. Otherwise, keep the dataset Ciarem created.Map funnel stages to events
Each funnel stage can send one event when a contact from an ad enters it. A common setup:
You can also set a fixed Value (optional) and its currency for each event, for example the average value of a sale. Meta reports that value with the event.
Each event is sent once per ad click. If a contact goes back and enters the same stage again, Meta isn’t told twice. The initial stage isn’t in the list, because every new contact lands there first.
Admins edit the stages themselves from the Funnel stages button in the Contacts header. See Contacts and funnel stages.
Orders
If you use the checkout module, keep Send confirmed checkout orders as Purchase on. Each order a contact from an ad confirms is sent as a Purchase with the order’s total and currency.Check that it works
Send a test event
Test event sends a sample event to a line’s dataset, so you can check the connection before real leads arrive.- In Events Manager, open your dataset, go to Test events, and copy the test event code.
- In Ciarem, pick the Line, paste the Test event code, and click Send.
Recent events
Recent events lists what Ciarem sent: the contact, the event, and whether it was Sent, Failed, or Pending. At the top of the page you also see how many events were sent and failed in the last 7 days, and how many lines are on.Turn it off
Turn off the switch at the top of the Meta Conversions page to stop sending. Your lines, datasets, and stage mapping are kept and apply again when you turn it back on. To stop one line only, turn that line off under Lines.Troubleshooting
”This channel was connected before Ciarem could send conversions”
WhatsApp lines connected before October 9, 2026 didn’t grant Ciarem permission to send events to Meta. Click Reconnect on the line and go through the WhatsApp connection again once. Your conversations, contacts, and settings stay as they are.”This line’s Meta connection can’t read that dataset”
The dataset ID you pasted belongs to a business this line’s connection can’t reach. Check the ID in Events Manager, or keep the dataset Ciarem created.Events don’t show in Events Manager
- Check Recent events in Ciarem. If the event is there as Sent, Meta received it.
- Meta can take up to 30 minutes to show events in the dataset’s Overview, and test events sometimes don’t appear under Test events at all. Look at Overview again after a while.
- If nothing shows in Recent events, check that the integration and the line are on, that the stage has an event mapped, and that the contact clicked an ad in the last 7 days.