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Website chat puts an AI chat bubble on your own website. Visitors get instant answers from your agent, and every conversation lands in the same Inbox as WhatsApp and Instagram, handled by the same agent team. Unlike WhatsApp, website chat has no Meta messaging cost.

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Set it up

Only admins can set up website chat.
1

Open the Website chat page

In the sidebar, go to Channels, then Website chat.
2

Click Set up website chat

Ciarem creates your widget and gives you a one-line embed snippet.
3

Copy the snippet

Use the Copy button next to the snippet.
4

Paste it into your site

Add the snippet just before the closing </body> tag, on every page where you want the bubble. That is the whole install: no plugin, no developer project.

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Appearance and domains

Under Appearance & domains you can style the bubble and list the domains it is allowed to load on. Changes take effect the next time the widget loads on your site. The Web chat screen: the embed snippet with its Copy button, bubble position and accent color, and the allowed websites list

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Where conversations go

A visitor who opens the bubble becomes a conversation in your Inbox, marked as the website channel, like any other. The same agent answers, the same transfer rules apply, and you can take over at any moment. If the visitor shares contact details, they become a contact like anyone else. Media works in both directions. Visitors can send photos (JPEG, PNG, WebP, GIF), voice notes, and documents (PDF, Word, Excel, CSV, or plain text) up to 10 MB each. Anything else is refused at upload, so nothing arrives that the Inbox cannot show. Your team can send back images, video, audio, and documents up to 16 MB. Images and voice notes play inside the chat; other files (video included) arrive as downloads. Website chat is a simple chat: there are no reactions and no quoted replies.

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Visitor verification

Each visitor can send 6 free messages before verifying. A small counter warns them when 2 or fewer remain. At the limit the composer is replaced by a verification panel: “You’ve reached the free message limit. Verify by email or WhatsApp to keep chatting.” Your agent can also invite a visitor to verify earlier in the conversation. That early invitation can be dismissed; the hard limit cannot.
  • Email is always offered: the visitor enters their address and receives a 6-digit code (valid 10 minutes, resendable after 30 seconds, 5 attempts).
  • WhatsApp appears as a second option only when your WhatsApp channel is connected and its verification template has been approved by Meta. The code then arrives as a WhatsApp message from your own number. Each WhatsApp code is billed to your wallet at Meta’s authentication rate; email codes are free.
Verifying is what turns a visitor into a contact. Ciarem creates one from the verified email or phone, or, if a contact with that email or phone already exists, links the conversation to them instead of creating a duplicate. From then on the visitor can chat without limits. The chat itself lives in the visitor’s browser, so it survives reloads on the same device. On a new device they start a fresh conversation, but verifying with the same email or phone lands it on the same contact.

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Disconnecting

Disconnecting website chat removes the bubble from your site immediately and the current snippet stops working. Your conversation history stays in the Inbox. If you reconnect later, you get a new snippet to paste.