- Business context. Who you are: company, industry, what you offer, and who your customers are, each picked or described in a short guided dialog (Edit context). The agent uses this to introduce your business correctly and to talk about what you actually sell, so keep it honest and current.
- Initial automatic message. The welcome that opens new conversations, with contact variables for personalization. See The first message.
- Primary language. Español, English, or Português. The agent uses this as its base and can adapt when a contact writes in another language.
- Response length. Brief, Normal, or Detailed.
- Initiative level. Low, Medium, or High: how much the agent proposes next steps or moves the conversation forward on its own. Higher initiative suits sales conversations; lower suits support.
- Voice and tone. Formal, Neutral, or Casual, plus an optional example of the expected tone. Write one sentence the way you would say it (“Claro que sí, con gusto te ayudo con eso”), and the agent mirrors that style in every reply.
