> ## Documentation Index
> Fetch the complete documentation index at: https://help.ciarem.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# WhatsApp broadcasts

> Send an approved template to many contacts at once, and track delivery, opens, and failures per recipient.

A **broadcast** is a [message template](/channels/message-templates) sent to many contacts at once: a re-engagement campaign, a price update, a "we're open again" announcement. Because a template is pre-approved by Meta, a broadcast can reach people outside the 24-hour window. Each send draws from your WhatsApp wallet at Meta's per-category rate (see [WhatsApp costs](/billing/whatsapp-costs-and-templates)). Broadcasts are admin-only and need a connected WhatsApp channel.

## Send one

There is no "create broadcast" button. A broadcast is a bulk template send, started from wherever your audience already is:

* **From Contacts**: tick the contacts you want (or select all with your current filters applied). The selection toolbar appears with **Send WhatsApp template**. The same toolbar also offers **Export CSV** and delete.
* **From a segment**: open the segment's page and use its **Send WhatsApp template** button to message the whole [segment](/using-ciarem/contacts-and-stages).
* **From the board view**: send to everyone in a funnel-stage column.

<img src="https://mintcdn.com/ciaremaai/cNtTcjF_a4GWWvTG/images/ciarem-help-contacts-bulk-actions.png?fit=max&auto=format&n=cNtTcjF_a4GWWvTG&q=85&s=b8e74b1ea4f7c4e0fa7c881006a32262" alt="The contacts list with several contacts selected and the selection toolbar showing Send WhatsApp template" width="1568" height="782" data-path="images/ciarem-help-contacts-bulk-actions.png" />

<Steps>
  <Step title="Select your audience">
    Tick contacts in **Contacts**, open a segment, or pick a funnel-stage column in the board view.
  </Step>

  <Step title="Click Send WhatsApp template">
    The dialog lists your templates, searchable and filterable by category, buttons, and language. Only an **Approved** template can be sent.

    <img src="https://mintcdn.com/ciaremaai/cNtTcjF_a4GWWvTG/images/ciarem-help-send-template-dialog.png?fit=max&auto=format&n=cNtTcjF_a4GWWvTG&q=85&s=5805f794df962add926b35848e6c88e8" alt="The send dialog: choosing an approved WhatsApp template to send to the selected contacts" width="1568" height="782" data-path="images/ciarem-help-send-template-dialog.png" />
  </Step>

  <Step title="Fill in variables and media">
    If the template has variables or media, you fill them once for the whole batch. Contact fields like the first name fill in per recipient automatically. A live preview shows the finished message.
  </Step>

  <Step title="Send">
    The batch is checked against your WhatsApp wallet before anything is queued.
  </Step>
</Steps>

There is no cap on recipients. The only limit is your wallet: the batch is checked against your prepaid WhatsApp balance up front. If the estimated cost exceeds what is available, nothing is queued and Ciarem asks you to add credit first (**Settings > Billing > WhatsApp wallet**).

## Track it

Every bulk send appears under **Channels > WhatsApp > Broadcasts** with a live status:

* **In progress**: still sending.
* **Completed**: every recipient reached.
* **Stopped, low balance**: the wallet ran out mid-send. Top up and send the rest as a new broadcast.
* **Cancelled**: you pressed **Stop broadcast**. Messages already sent cannot be unsent; the rest are not sent.

Open a broadcast for the full picture. The **Overview** tab shows the delivery bar (sent, delivered, read, pending, failed) and your delivery, open, and response rates. It also explains **why messages failed** in plain language: numbers not on WhatsApp, contacts without a phone number, missing personalization data. The **Destinations** tab lists every recipient with their individual status, and you can select rows and **Download CSV**.

## After the send

Replies land in the [Inbox](/using-ciarem/inbox) like any other conversation, and the AI answers them. A contact replying to your campaign is not greeted with the welcome message again; they get a real answer. Watch the response rate on the Overview tab. A broadcast that gets blocked hurts your number's standing with Meta, so keep broadcasts relevant and expected.